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Print Projects

Below are examples of print design work for major retailers such as Target, Walmart, Dollar General, and Family Dollar. Each of these retailers has specific guidelines and templates that need to be followed, and I'm experienced in navigating these rules, as well as the different brand guidelines. I have worked with such brands as Dove, Love Beauty & Planet, Lipton, TRESemmé, AXE, SheaMoisture, and Suave creating easel signs, basket liners, security shreds, and roll-up banners.

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These projects are the result of amazing teamwork between me and Copywriters guided by Creative Directors. All rights to the creative ownership belong to Leo Burnett Company Inc.

01

Basket liner and security shroud for Dollar General

Goal: Highlight specific products for Dollar General customers during the Unilever event.

Process: Leverage the Key Visual and Dollar General template to create the basket liners and security shrouds with updated products and layout.

02

Unilever Beauty & Wellbeing booth at Walmart event

Goal: Advertise Beauty & Wellbeing Unit within Unilever at the Walmart meeting by using inclusive beauty-focused imagery.

Process: Find Beauty & Wellbeing-focused imagery and lay them out with premium product textures on the left side and lifestyle imagery on the right side. Use style guidelines and the specs to design the booth and the podium.

03

Dove equity tag for Walmart

Goal: Create an on-pack equity tag to call out the Dove Body Lotion and Body Wash Core products to encourage shoppers to step into the aisle and incentivize the purchase of both products with a $2.00 off when buying both.

Process: Using the KV and the tag's specs, develop the front, back, and inside coupon. Play with the color and create the tags that pop on the packs.

04

Love, Beauty & Planet (LBP) hair box talker for Target

Goal: Design a Box talker to place on 8-10 LBP top Shampoos and Conditioners to encourage Target shoppers to save $2 when they get any LBP product.

Process: Resize the KV, replace the product packshots, and create both the front and the back of the box talker according to the guidelines. 

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