Digital Projects

Below are examples of digital design work for major retailers such as CVS, Target, Walmart, Amazon, Dollar General, Kroger, Rite Aid, Walgreens and Family Dollar. Each of these retailers has specific guidelines and templates that need to be followed, and I'm experienced in navigating these rules, as well as the different brand guidelines. I have worked with such brands as Suave, TRESemmé, Dove, AXE, SheaMoisture, Seventh Generation, Hellmann's, Tazo, and others, creating onsite and offsite banners, and social media assets.

These projects are the result of amazing teamwork between me and Copywriters guided by Creative Directors. All rights to the creative ownership belong to Leo Burnett Company Inc.

Original Key Visual

Final deliverable, size 600x500px

Final deliverable, size 640x960px

Original Key Visual

1/6

Animated banners
for Target and Ekaterra

Goal: Attract the Target shoppers' attention to the organic collection of Tazo tea by introducing a sensorial moment to the otherwise static banners.

Process: Resized the Key Visual (KV) to 4 sizes, and animated each with the steam using Photoshop, changed the headline while adhering to brand guidelines, added a call-to-action button, and mocked up the packshot in the shopping list.

Dove Amazon Store optimization

Goal: Design the Dove brand store to reintroduce the brand to Amazon shoppers and increase their engagement with it, while ensuring the future ease of updating the store.

Process: Wireframed the store using Amazon Builder, ensured a smooth user experience, identified appropriate lifestyle, texture, and packshot images allowed to use by the brand. I was responsible for the Shampoo, Conditioner, Dove Ultra, Stick Deodorant, and Dry Deodorant pages.

Live Store Home Page (subject to change)

1/5

Original Key Visual

Offsite banners, GenZ-focused

Mock-up of the Lookbook scroll-through tiles, parents-focused

Original Key Visual

1/15

Axe Kenobi for Walmart

Goal: Create Gen Z-focused and parents-focused deliverables for Axe Fine Fragrance line across Deo, Body Spray, and Body Wash in 2023 to attract shoppers of both target groups.

Process: Using the KV, created 57 deliverables that are to be used onsite and offsite at Walmart, on social media using AXE and Walmart handles, and on the Shopkick app.

Animated NCAA banners for Rite Aid

Goal: Create animated offsite banners in 3 sizes to showcase Unilever's Men's Grooming products in honor of the National Collegiate Athletic Association (NCAA) March Madness event.

Process: Create static frames for each animation using the NCAA KV, add the offer and other copy, update the products' packshots, and animate the frames in After Effects and Photoshop.