Conceptual Work

Here are examples of conceptual work for such brands as Modelo, Dove, Spectrum and others. At the beginning, it involved a larger team brainstorming of the white paper ideas around a particular problem and a persona provided by strategy. After that, the ideas were separated between Art Directors with each working independently to come up with several options aligned with the idea assigned.  

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These projects are the result of collaboration between myself, copywriters, and creative directors. All creative rights belong to Leo Burnett Company Inc.